A company’s online presence, regardless of industry, can have a huge impact on its success. Nowadays, some businesses still don’t realise that the majority of their customers visit their website before they make a purchase.

A strong online presence, especially a quality website, can mean the difference between stagnation and generating more revenue. Yes, the quality of your website affects the bottom line, but the purpose of this article is to highlight why it’s absolutely essential to have one.

We’ve helped many companies of all sizes build their digital identity. In some cases, organizations are hesitant to go online because they don’t feel tech-savvy enough or don’t understand how to manage a website. Other times, the concerns are related to cost.

The good news is that there is a solution that will suit you. If you still need convincing, here are the top reasons why having a website is important for your business:

Key reasons to invest in a company website

1. Credibility

One of the main reasons why you should have a website for your business is to increase the credibility of your organization. Chances are that there are several providers offering similar services to yours. One way to differentiate yourself is to have a website that looks professional and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy. A website is an opportunity to make a great first impression and give people confidence that you are a real business.

2. Brand (Branding)

Presenting your brand to potential customers is one of the most important things you can do. By clearly stating who you are, what you represent and what you stand for, you increase the chances that customers will buy from you.

This can also set you apart from the competition. Without a website, it’s incredibly difficult because people can’t easily find quality, reliable information about your business.

3. Acquiring enquiries (Leads)

Perhaps one of the most enticing reasons to have a website for your business is the fact that it can increase your chances of getting new enquiries (potential customers).

When people find you online, are interested in your product or service and want to know more, they will know how to contact you thanks to the information on your website. This gives you the opportunity to increase sales. Although it costs something to create a website, when used properly it has a positive return on investment (ROI).

4. Organic traffic

When you’re online and have a search engine optimised (SEO) website, you have a chance of appearing in Google search results. This means that when people search for a product or service, there is a chance that your website will appear in the results. This gives you the opportunity to significantly expand your customer base.

5. Time Saving + Customer Service

Many businesses receive phone calls from potential or existing customers with simple questions about location or opening hours. If you miss the call, the customer may be left unsatisfied. Phone calls can also distract your employees from more important tasks.

A website can reduce these calls and increase internal productivity. It also helps customers find useful information without having to call, ultimately providing a better overall user experience.

6. Updates and Notices

Since your website is available 24/7, it’s easy to post updates and notifications for your customers. It’s a way to keep them in the loop about everything you’re doing. If something is particularly relevant to them, it increases the chance of another sale (upsell).

7. Digital Marketing

If you’re planning to use digital marketing to increase enquiries and grow your business, you’ll probably want to drive traffic to a website or landing page. To do this effectively, use your website’s historical traffic to target the most qualified leads and get the best return on your advertising investment (ROI).

This can’t be set retroactively, so it’s best to launch the website as soon as possible, even if you don’t currently plan to run ads.

Start building your online future today

Websites have become a necessity for business nowadays. We strongly recommend you create one if you don’t already have one. You can improve and expand it over time, but the key is to get started.

If you’re thinking about creating a new website or redesigning your existing one, [Your Agency Name] is here for you. We can help you create an online space that not only looks great, but most importantly, delivers results. Contact us today for a no-obligation consultation!