CryoniQ is one of the world leaders in the production of cryochambers. With branches all over the world, one of the main requirements was having a multi-lingual site, with translations and content being managed from a single administration interface. Due to the company’s global scope, it was necessary to make sure the website gets well distributed abroad. Since the server is located in Slovakia, connections from countries on the other side of the world may lag when loading the website, which may affect search results in Google in a given country.
Due to a delay in page loading, some potential customers might just leave the website, causing the company a loss of potential client. For all these reasons we used so called “CDN” – content delivery network for the distribution of websites, which distributes the page to local servers and thus speeds up its loading in the given country. From our experience, in most cases Google prefers national domains to domains from other countries or generic (.com, .net, .org) domains in search results, the website is administered from one place, but its content in other languages is distributed separately for each domain in that country.