SEO – optimization
search engine optimization

SEO search engine optimization can bring you new customers through Google search engine, but as well others through different means. Today, most people use Google to find information, businesses, products, and services. Thus, it is extremely important that when a user enters a keyword into a search engine, your website will appear in the search results. If it doesn’t appear on the first page, it’s as if it doesn’t exist for users. This fact is underestimated by many of our clients, but it falls under the fundamental reasons of a website’s existence. If a website does not have SEO, it is possible to bring traffic through other means, most often paid advertising, which in a short time will many times exceed the investment in website optimization or overall SEO optimization. SEO is the most effective tool for a website to attract customers without the need for big investments in advertising.

SEO requires a smaller or larger scope of work. This always depends on the complexity of the keyword in relation to the competition. If your competition is strong compared to weak competition, a much greater effort is necessary. Therefore, before starting any SEO optimization, we must first get acquainted with the factual state of your website using SEO analysis and use it to determine the procedure and scope of work.

There are several factors that affect the results of SEO optimization. Some of these factors are the scope of the website, the time required for work, the age of the domain and the number and quality of links leading to your website. Of course, it also has the effect that if the page was not optimized at all and it is an old domain with lots of links, the results will show relatively soon. Results are also affected by non-regular Google updates, so optimization features may be deployed a few days after Google’s algorithm is updated, and changes to search results may be required. For new domains,it might take several months up to a year to see the effect of SEO.