Anticipated marketing or SEO has a big impact on the structure, scope and price of a website. Whether you opt for SEO or paid online advertising, creating a website will become more difficult for the following reasons.
SEO – Search engine optimization
The advantage of optimization is that a well-optimized page for a search engine and its subsequent placement in high positions with a certain keyword can bring you customers without having to pay for any advertising, while a higher initial investment in creating a website can pay off very quickly. If you choose this option, website development is much more challenging than when you do not need to acquire new customers through SEO. For good results in Google search, it is necessary to do a lot of extra work on the website, such as optimizing the speed of the website, editing text (copywriting), text structure, in most cases necessary to add a larger amount of information and many other factors. The extent of the adjustments will depend on the keyword you want to rank high with in the search results and the strength of your competition. More in the SEO section.
Paid advertising takes many forms. You can choose from several options: promotion via Google Ads, Facebook or Instagram. There are other forms of paid advertising, but due to the limited amount of text allowed, we will focus on only the most basic ones. In the case of paid advertising, it should be borne in mind that the price for paid advertising can range from hundreds to thousands of euros per month, and the website should be adapted to this, especially in terms of intuitiveness, clarity and speed. Therefore, if a website does not meet these parameters, the time spent on advertising may be inefficient. More in the Paid Advertising section.