Prekab

How we modernized the web face of the electrical installation material specialist

PREKAB has been operating on the Slovak market for more than 25 years as a specialist in electrical installation materials, cables and lighting fixtures. Their philosophy is based on quality, reliability and professional approach. When modernizing their web presentation, our task was to create a clearer and more modern website that will better represent their wide range and expertise in the field of electrical installation material.

I want a similar solution

Clearer arrangement of the assortment

Modernisation of graphic design

Highlighting expertise and reliability

Why was the modernisation necessary?

The original PREKAB website was no longer up to modern standards and did not provide visitors with sufficiently intuitive navigation through the wide range of products. The graphic design did not support the company’s image as a specialist in electrical installation material with a 25-year tradition. There was a need to better present partnerships with key manufacturers and to highlight the added value that PREKAB offers its customers, such as expert advice, fast delivery or the possibility of picking up goods without waiting.

How did we solve it?

We have modernised the website with an emphasis on clarity and easy navigation. We modernized the graphic design to make it more attractive and at the same time better communicate the professionalism and expertise of the company.

We created a clear structure that allows visitors to quickly find what they need, whether it is information about the products offered, production, stores or opportunities for cooperation.

4 Key improvements

A clearer structure

We have created a new, more logical structure of the website, which allows visitors to navigate intuitively between the different sections. The main navigation now clearly separates key areas. We have significantly improved the presentation of the products, which are now clearly divided into categories, making it easier to navigate the wide range of wiring materials, cables and luminaires.

Modern visual style

We completely redesigned the graphic design of the website with an emphasis on a clean and modern look. We used fresh colors and modern typographic solutions that emphasize the professionalism and reliability of PREKAB. We incorporated visual elements related to electrical engineering into the design, which underline the company’s focus and at the same time give the site a unique character.

Highlighting added value

We have placed the key benefits of working with PREKAB at the forefront. We highlighted their 25 years of experience, wide range of stock, expert advice, the possibility of importing materials directly to the customer and picking up the goods without waiting. These benefits are now clearly communicated already on the homepage, which strengthens PREKAB’s position as a reliable partner in the field of electrical installation materials.

Presentation of shops and contacts

We have implemented a clear section with information about stores in Dubnica nad Váhom and Nitra, including addresses, contact details and opening hours. This section provides visitors with all the necessary information for a personal visit or contacting professional staff, thus supporting direct communication with customers and potential partners.

Modernisation results

The modernisation of PREKAB’s web presence has brought visible improvements in several areas. The new website now fully corresponds to the company’s position as an expert in electrical installation materials with a 25-year tradition. The clearer structure and modern design have contributed to better orientation of visitors and a more effective presentation of the wide range of products and services. Highlighting added values and better presentation of store and contact information help to build trust and encourage direct communication with customers. The website is now not only more visually appealing, but also more functional, which translates into a better user experience and a more effective presentation of the PREKAB brand.