Server side tracking
Accurate data is the foundation for successful online campaigns
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90% of internet advertisers are losing data and therefore customers. Are you not among them?
Stop losing…
Quality data has an impact on campaign performance
We are now facing increasing restrictions on data collection – cookie blocking, adblockers, iOS restrictions and other regulatory measures. Even the upcoming version of the new Google chrome browser will have third-party cookie blocking set by default via the web browser. All of this makes many advertisers do not receive accurate information about their customers and campaigns. The result? Loss of leads, incorrect targeting, poorer results.
Fortunately, there is a GDPR-compliant solution that can retrieve and retain valuable data – server-side tracking.
What is server-side tracking and why do you need it?
Server-side tracking is an advanced way of collecting and processing data directly on the server, not in the browser of the website visitor.
More reliable data
The data is sent from the server, not from the browser of the website visitor, and is therefore not affected by various blockers or browser settings.
More accurate analytics
With better accuracy and more data, you get more reliable information to help you make important marketing decisions.
More enquiries and sales
With accurate data, the algorithms of Google Ads, Facebook Ads and others learn more efficiently, leading to better targeting and higher conversion rates.
Did you know that up to 50% of users refuse cookies or block ads?
This deprives you of valuable data for campaign optimization. Server-side tracking solves this problem – it processes the data on your server, so you can capture even visitors with an adblocker on, and it’s perfectly legal. The result is more accurate information, more effective campaigns and more conversions at a lower cost.
How does it work in practice?
Quality data has an impact on campaign performance
Server-side data collection: instead of your visitors’ data going directly from their browser to an analytics tool (e.g. Google Analytics), it is first captured by your server.
Data processing: your server then processes the data – modifies the format, enriches it with additional information or filters out unwanted “noise”.
Sending to tools: only this “cleaned” and enriched data goes to tools such as Google Ads, Facebook Pixel or Google Analytics. You get more reliable and accurate analytics.
Worry-free integration
Leave the complicated stuff to us, you just watch the data grow
Consultation and analysis
Together, we’ll discuss your current and future needs from both a marketing and data perspective, while evaluating your measurement level and designing the most effective solution.
Deployment
Based on the consultation, we not only implement server-side tracking, but fix current bugs and refine your measurement to perfection. We will perform the server-side tracking setup either on an external or your own server.
Result and data growth
After implementing server-side tracking, you can look forward to a 10-30% increase in data, which not only allows you to have better campaign performance, but also makes it easier to make more effective decisions thanks to more reliable data.
How do we solve this technically?
Stape or Google Cloud
If you don’t want to deal with your own server, we have a fast and efficient solution for you via Stape or Google Cloud. We simply connect your website to the cloud environment where server-side tracking runs.
Measurement on your server
Do you have your own server? Save on monthly fees – we deploy server-side tracking via Snowplow directly on your hosting. This gives you maximum control over your data and its processing.
Who is it suitable for?
Quality data has an impact on campaign performance
E-shops and businesses advertising on Google Ads, Facebook Ads, Instagram Ads or other platforms.
Marketers who need better insights into attributes and more reliable data for decision making.
Agencies and startups who want to eliminate measurement errors and improve return on investment (ROAS).
Anyone who doesn’t want to lose potential customers due to inaccurate data.
What does server-side tracking bring you?
More precise targeting of campaigns
Better insight into user behaviour means more accurate segmentation.
More leads and sales
Ad platform algorithms will learn from better data.
Reduction of advertising costs
More effective campaigns and targeting lead to lower customer acquisition costs.
Data control and security
Sensitive data is always under your control, whether it’s in the cloud or on your own server.
Example of how serverside tracking affected our client’s turnover
With the same ad budgets
The implementation of serverside tracking brought immediate results – an increase in monthly sales from €47,853.50 to €54,114.83 while maintaining the same budgets. For high-margin services, the solution paid the client back within a week, confirming its extraordinary effectiveness in optimizing marketing campaigns.
Implementation from 999 € without VAT
Get started today and avoid data loss!
Server-side tracking allows you to collect accurate visitor data, eliminate measurement errors and target more efficiently. The result is more relevant leads, more orders and lower advertising costs. Harness the potential of more accurate data to improve campaigns and accelerate your business growth – with minimal effort and maximum return. Contact us and start reaping the benefits of server-side tracking today!
Get accurate data, better results and a competitive advantage today!
Frequently asked questions and answers
Is serverside tracking GDPR compliant?
Yes, serverside tracking is fully compliant with GDPR as long as it is properly implemented. Server-side data processing allows you to better control what data is shared with third parties, increasing the privacy of your visitors’ personal data. Transparently informing users about data processing and obtaining the relevant consents via a cookie bar is key.
How will server-side tracking affect the loading speed of my website?
Server-side tracking usually speeds up the loading of a website because it moves some of the data processing from the visitor’s browser to the server. This reduces the load on the browser and the page can load faster, which also has a positive effect on SEO.
Do I need to modify my website to implement server-side tracking?
No visible changes to your site are required for basic implementation. Most of the customization happens at the server level and in the analytics tools settings. For more advanced implementations, minor adjustments may be necessary, but not noticeable to the site visitor.
What is the monthly cost of running server-side tracking?
Monthly costs vary according to the chosen solution. When using services such as Stape or Google Cloud, prices range from €20 to €150 per month depending on the traffic to your website. When implementing on your own server, you only pay for the hosting, which you probably already have.
How long does it take to set up and start server-side tracking?
Standard implementation takes approximately 1-3 weeks. This time includes initial analysis, server configuration, data transfer setup and testing. For more complex sites or specific requirements, this time can be extended.
What if I have my own CMS system or a non-standard e-shop?
Our solutions are customizable for all types of websites and e-shops. Whether you are using WordPress, Prestashop, Magento, Typo3, Drupal custom CMS or any other solution, we can implement server-side tracking to work efficiently with your system.
How does the free consultation work and what does it involve?
The free consultation lasts approximately 30-45 minutes, during which we’ll discuss your current analytics setup, advertising channels and goals. We will then present options for implementing server-side tracking for your specific use case and estimate the potential benefits. The consultation can be done in person, via video call or over the phone.
