Analysis of websites, Web shops, portals and advertising

In order for a website to bring the expected results, it is extremely important to find out the real needs of its users when creating it. Many times, the original idea of ​​a website can be in stark contrast to what users are really interested in. For this reason, it is important to know this information in advance and use it to use the relevant structure of the website and texts that will be attractive to its visitors. This will bring you the desired result, such as contacting the company or selling its products or services.
We use several tools to analyze a website, such as tracking traffic, tracking page navigation, tracking website searchability, and uploading screens of visitors who enter the page. From this we will figure out how the customer behaves when on the page, what they read, how much time he spends on each block of the website and what stops them from contacting your company. Thanks to this, we can eliminate shortcomings and bring many times higher profits in the form of contacting the company, interest in the service or sales.

Thanks to the analysis and subsequent streamlining of the website, you will use the funds invested in advertising much more effectively.

If the website does not force the user to think, this is doubly true for an online store. The web shop is about the direct sale of products and even seemingly small errors in finding goods or the purchasing process, can deprive you of a large number of customers. It often happens that by removing the incorrect expression and replacing it with the correct one, orders on the web shop will increase by several percent. With web pages, we use screen-recording software to identify potential problems, so that we can pinpoint exactly where the problems have occurred. In addition, we can use a variety of tools to track and identify the most effective keywords, banner ad effectiveness, and other things that let you know which form of advertising is worth investing in and which isn’t.

Highly visited portals usually require investment in server hardware, or server rental. To alleviate these high costs, procedures can be applied that we can obtain by analyzing the user’s behavior on the portal. Thanks to clearer and more efficient retrieval of information on the portal, its user accessibility will increase, and at the same time the number of requests to the server will be reduced, which will affect the speed of the portal and the operating costs of the server. With larger solutions, we can also perform source code analyzes of the images used, thus speeding up the portal, reducing monthly server costs and contributing to its stability.

SEO is usually a long-term process that can require higher costs. For this reason, it’s important to make a correct decision for the right keywords. In a situation when keywords are misused, a web solution may rank high in search results, but it will not benefit you in terms of new customers or sales. It follows that the keywords should be chosen correctly. Thanks to the analysis, we are able to find out not only the number of searches per keyword, but also its effectiveness, as in many cases it happens that the given keyword is not related to the activity of your company. To ensure that your optimization is effective before you launch, it’s important to find out which keywords are for visitors only and which are for real customers.