Analysis
Web sites, eshops, portals and advertising
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Increase the effectiveness of your website, e-shop or portal
Simply creating a website or any web solution without analysis will not guarantee the success of your business. All web solutions, as well as advertising, should be properly designed not according to the author’s idea, but according to the real functioning of users. For this reason, before developing a new website, it is advisable to find out the functioning of the visitors on the original web solution to know which specific parts are essential for the user and which are less so. Based on this information, we can make the new web solution more effective.
Increase the efficiency of your website, eshop or portal and get more customers and more profits.
Analyses are most commonly used in the following areas
Explore the possibilities and find out the benefits
Website analysis – to make the website bring customers
In order for a website to deliver the expected results, it is extremely important to find out the real needs of its users when creating it. Many times, the initial idea of a web page can be in strong conflict with what users are really interested in on the page. For this reason, it is important to know this information in advance, and to use it as a basis for a relevant web page structure and texts that will be engaging for its visitors.
This will give you the desired result, such as contacting the company or selling its products or services.
We use a number of tools to analyse a website, such as tracking traffic, tracking movement around the site, tracking the searchability of the website and recording screenshots of visitors who arrive on the site. From this we then learn how the customer moves around the site, what they read, how much time they spend on each block of the web page and what stops them from contacting your business. Thanks to this, we can eliminate gaps and also bring many times more profit in the form of contacting the company, interest in the service or sales.
We use a number of tools to analyse a website, such as tracking traffic, tracking movement around the site, tracking the searchability of the website and recording screenshots of visitors who arrive on the site. From this we then learn how the customer moves around the site, what they read, how much time they spend on each block of the web page and what stops them from contacting your business. Thanks to this, we can eliminate gaps and also bring many times more profit in the form of contacting the company, interest in the service or sales.
Thanks to the analysis and subsequent streamlining of the website, you will use the money invested in advertising much more efficiently.
E-shop analysis – increase sales of your online store
If the principle of don’t make the user think applies to a website, it applies doubly to an online shop. An e-shop is a direct sale of products and even seemingly small mistakes in the search or purchase process can deprive you of a lot of customers. It often happens that by removing the wrong term and replacing it with the correct one, orders on the e-shop go up by several tens of percent.
As with websites, we use screen recording software to detect potential problems, so we can pinpoint exactly where problems have occurred. In addition, we can also use a variety of tools to track and identify the most effective keywords, banner ad effectiveness, and other things that will let you know which form of advertising is worth investing in.
Portal analysis – save money on server
Highly visited portals usually require investments in server hardware or server rental. To mitigate these high costs, we can apply techniques that can be obtained by analyzing user behavior on the portal. By making the portal clearer and more efficient to retrieve information, it will increase its user accessibility, and at the same time reduce the number of queries to the server, which will affect the speed of the portal and the operating costs of the server
.For larger solutions, we can also do source code analysis of the images used, thus speeding up the portal, reducing the monthly server costs and contributing to its stability.
SEO analysis – reach the right customers
SEO tends to be a long-term process, which may require higher costs. For this reason, it is important to make the right choice for the appropriate keywords. If you use the wrong keywords, you may find that your web solution will rank high in the search results, but will not benefit you in terms of new customers or sales. Hence, the keywords should be chosen correctly.
Thanks to the analysis, we can find out not only the number of searches for a keyword, but also its effectiveness, because in many cases it happens that the keyword is not related to the activity of your company. To ensure the effectiveness of optimization, before starting it is important to find out which keywords provide only visitors, and which real customers.
PPC analysis – don’t waste a lot of money on ineffective advertising
The money invested in PPC advertising can represent a significant portion of your monthly turnover. Therefore, it is very important that they are used really efficiently. It is the analysis that will help you to arrive at a more efficient way of advertising so that it brings you more customers at a lower cost.
Other related services
Analysis-related services
Creation of web pages
Based on the analysis, we will redesign your website so that it is more effective … learn more in the section Website development
Creation of e-shops
After analyzing the shortcomings of your e-shop, we will proceed with changes to make your sales more effective… more in section Creating e-shops
SEO
Thanks to SEO analysis we can ensure better positions of your website or e-shop in search results … more in Search Engine Optimization