Creation of logo
Corporate identity
Creation of corporate identity, corporate colours and materials
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Creation of logo
Corporate identity – so people know you
Logo and corporate identity belong to the basic pillars of any successful company. A logo symbolizes your brand and differentiates it from the competition. Based on the shape of the logo, the typography and the designed corporate colours, customers should intuitively recognize that it is your company.
From the above it follows that it is not worth saving on the creation of logos and corporate materials. Why this is so, and what does corporate identity design consist of, you will find out in the text below.
Logo and corporate identity – why it’s important
Creating a logo and corporate identity is one of the first things to think about when starting a company. The logo is the foundation of your brand and by it customers will be able to identify that it is your company. For this reason, a corporate logo should be unique, easy to remember and appropriately graphic. This is primarily because it will be used not only on your website or online store, but also on all your corporate and promotional materials. For more cost-effective solutions, a logo is also designed that captures your company’s values and goals. This reinforces its visual identity, which instills credibility in your brand. When designing a logo, corporate colors are also handled as part of your corporate identity.
A well-crafted corporate identity also helps your company in brand awareness, especially if you also run an advertising campaign while building your business. Brand awareness also has a psychological impact on the potential customer, where when deciding between two similar companies , they will prefer yours as it is familiar to them.
The logo and corporate identity ofalso has an impact on brand awareness
What you need to know if you decide to create a logo and corporate identity
Basic information
Creating a logo – the basis for a successful business
A logo, or logotype, is a graphic associated with your company or business. If a customer sees your logo, they will think of your company. A properly designed logo can inspire more trust from clients and can last you for decades.
It is not advisable to skimp on logo design, as an incorrectly designed logo used for advertising and print materials can cause a later change to cost you much more money than the initial savings. Initial savings in the order of tens to hundreds of euros can cause re-branding costs in the tens to hundreds of thousands of euros for larger companies.
When creating a logo, it is important not only its appearance, but also that it fits the style of the company’s presentation. This means that the logo should not be viewed primarily, but its appearance on other company materials is also important. Many times it happens that a visually eye-catching symbol doesn’t always look good in a certain dimension, which can make it look not very eye-catching on a website and billboard or other corporate material. For this reason, it’s a good idea to order proofs of individual company or promotional materials to go along with the logo design so you know how the logo will look on them.
Creating a logo and corporate identity – how much will it cost?
Many factors influence the final price for the creation of a logo and corporate identity. For this reason, it is advisable to consider the following factors before approaching our company for a quote. These include:
- the type of logo and your overall idea of the logo, whether the logo should be text-only with a graphic element or should represent multiple meanings
- number of logo designs and subsequent proofreading and colour variations
- logo design manual and its scope
- the typography used in the design manual can have a significant impact on the final price of the logo due to the fact that some fonts require the purchase of a license
- many designs for printed materials such as business cards, letterheads, envelopes, brochures, etc.
Corporate identity – visual identity of your company
Corporate identity, in addition to creating a logo and designing corporate colours, also includes the creation of graphic elements that will be used in the visual presentation of your company. These elements complete the overall look and feel of your company. Their use is wide, it does not have to be only on promotional materials and business cards. For example, corporate colours and elements can also be part of the look of your office or building.
In addition, we should not forget about typography when designing a corporate identity, as most of the information and communication between the company and its customers is in text form. To ensure that the information you want to provide to your customer is easy to read and at the same time looks serious and visually appealing, the correct use of fonts is an integral part of a well-crafted corporate identity.
Corporate identity includes the company name, logo design, corporate colours, letterhead, business cards, brochures, stamps and many other corporate materials.
A well-developed corporate identity will differentiate your brand from the competition and increase your company’s credibility in the eyes of your customers.
Logo design manual – whether it is necessary and what it should contain
The design manual defines the use of the logo, its protection zone, the definition of the colour scheme in CMYK, RGB or RAL, alternative colour scheme, fonts used, incorrect use of the logo and others. It may also contain previews of the logo or corporate identity elements on company materials, as well as on your company’s products. The advantage of a design manual is that when another company develops graphic documents, this company will know how to use your logo and other corporate identity elements. In this case, it won’t happen that each of your company materials will look different.
Tastingof our works
Link to: Start sro – e-shop, wordpress, webdesign, corporate identity, systém
Start Ltd.
Creation of logo and corporate identity we are the company founder.
Link to: Kleinsport
Kleinsport
Creation of logo and corporate identity for sportswear retailer Kleinsport
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