Marketing Technologies for Performance Agencies

Tracking and Analytics for Agencies in Slovakia – We Provide the Technology, You Get the Results

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Your Technical Department – No Fixed Costs

Do your clients require Server-Side Tracking, Consent Mode, the Meta Conversion API, Enhanced Conversions, GA4 implementation, tracking audits, Google Tag Manager, Looker Studio, or Google Ads Tracking, but you don’t want to hire a technical specialist just for that?

We act as your external technical department. Your clients communicate exclusively with you, while we handle the complete technical implementation on your behalf and under your brand.

What Your Agency Will Gain by Partnering with Us

Stop optimizing your campaigns blindly. We’ll fix your conversion data—under your brand.

Specialists Ready to Help Immediately

We can start implementing your next tracking project in as little as 2–3 days. No hiring, no training, and no fixed costs. Just give us a call, and we’ll deliver a solution. Whether it’s setting up a single conversion or a complete server-side tracking solution, we’ll tailor it to your needs.

Improved Campaign Performance

When Google Ads and Meta receive accurate conversion data, their algorithms can optimize campaigns much more effectively. Your clients will see an increase in ROAS and a decrease in CPA, and you’ll be able to clearly demonstrate the results. No guesswork—just data.

Longer-term partnerships with clients

If the numbers are accurate, the reports are clear, and the results are transparent, the client will trust you more. Greater trust means a longer-lasting partnership and a more stable income for your agency.

Higher revenue per customer

Offer your existing clients new services that you haven’t had in your portfolio until now: tracking audits, GA4 architecture design, server-side tracking, reporting in Looker Studio, and Consent Mode v2. More services mean greater client value—without having to build your own technical team.

We work for you, not against you

Your client remains your client. We never communicate with them directly. We work within your tools, under your brand, and according to your rules. Upon request, we’ll sign a non-disclosure agreement (NDA). Your client will never know that an external team worked on the project. We’re your technical support, not your competition.

Less Risk in Complex Projects

Consent Mode v2, Server-Side GTM, and Meta CAPI aren’t tasks for generalist marketers. A single mistake can result in the loss of conversion data and client trust. We bring 5 years of hands-on experience at Google and more than 25 years of experience in digital marketing. You can focus on your campaigns; we’ll take care of the technical side.

Our Services for Agencies

Everything your campaigns need for high-quality data and measurable results.

  • Analytics and Tracking – GA4, GTM, Data Layer, Custom Dimensions

  • PPC Tracking and Conversion Measurement – Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, and Other Platforms

  • Meta Conversion API – Event Match Quality, Event Deduplication

  • Consent Mode v2 and Cookie Banners – Implementation of CMP Solutions and Individual Cookie Banners

  • Server-Side Tracking – Stape.io, Google Cloud

  • Reporting in Looker Studio – Dashboards from Multiple Sources

  • Audits and Configuration Checks – GA4, GTM, Conversions, E-commerce

  • UX/UI Analyst – Hotjar, Microsoft Clarity, heatmaps

Why ABC Design?

We combine our experience at Google with more than 25 years of expertise in digital marketing. We specialize in exactly what marketing agencies need most often.

+320%

ROAS After Tracking Correction

25+

years of experience in digital marketing

5

years working directly in Google’s technical support

5 years working directly at Google

Our specialist has solved the most complex tracking problems directly at Google. We don’t just guess—we know how the algorithms work and what signals they need. Most of the requests came from agencies that lacked someone with in-depth knowledge of both marketing and analytics.

Experience with Agencies

We know the Slovak market, GDPR requirements, and the specific needs of marketing agencies. ABC Design has been developing websites and e-shops and providing online marketing services since 1999. Through ABC Agency, we bring this expertise to agencies as well.

 

How the Collaboration Works

Throughout our collaboration, we remain in the background. To your client, you are the expert.

  • Initial Consultation – Together, we’ll go over your goal and ask the necessary questions.

  • Analysis and Solution Design – We will analyze the situation and prepare an optimal proposal.

  • Agreeing on a Solution – Together, we will select the most appropriate technical and financial approach.

  • Implementation – We’ll handle everything under your brand and provide a comprehensive summary.

Who is this partnership ideal for?

We work with agencies that want to achieve top-notch results—without having to build their own MarTech team.

Performance Marketing Agencies

Do you manage Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, or TikTok Ads, but are having trouble with tracking? We’ll handle the technical side so your campaigns run on reliable data. The result will be better campaign performance, happier clients, and lower client churn.

Web and Development Agencies

Do you build websites and online stores, but Data Layer, Conversion Tracking, and Consent Mode aren’t your main areas of expertise? We’ll supplement your team exactly where technical analytics are needed. The client receives a complete solution from a single agency—from you.

Full-service agencies

Are your clients asking about tracking audits, server-side tracking, or reporting in Looker Studio? You don’t have to turn down projects or hire an expensive specialist. Just delegate them to us. More services mean greater client value and higher revenue.

Freelancers and small teams

Do you work alone or in a small team? We’ll become your behind-the-scenes technical partner. No office, no long-term contracts, and no minimum purchase requirements. You only pay when you need our services.

Who Will Take Care of You?

Two specialists with more than 30 years of combined experience in marketing technology and digital communication.

Marek Janošec

MarTech & Analytics Lead

He spent 5 years at Google. He worked in official technical support for 2.5 years and spent the next 2.5 years leading a technical TAG team focused on marketing technologies.
During this time, he assisted with hundreds of implementations—ranging from simple conversion events to complex server-side architectures with custom scripts.

What did you take away from Google? Most of the requests didn’t come from individuals, but from marketing agencies. The reason was simple—agencies often lack someone who understands both marketing and analytics. Marek fills that very gap.

Specialization: Google Tag Manager, GA4 Architecture, Server-Side Tracking, Enhanced Conversions, Meta Conversion API, Custom JavaScript, Data Layer, Consent Mode v2, Looker Studio

Certifications: Google Partner, Stape Certified

Rastislav - správa google ads

Rastislav Zeman

CEO · Strategy and Communications

He has been working in digital marketing since 2001. He is the CEO of ABC Design, a company that has been developing websites, e-shops, and software since 1999 and providing online marketing services for companies in Slovakia, Austria, Germany, and the United Kingdom. His strength lies in his ability to understand a client’s needs and translate them into marketing strategies, copy, and creative concepts—from banners and landing pages to the psychology behind campaigns. For your agency, this means one thing: we understand not only technology but also business.

Areas of Expertise: Marketing Strategy, Copywriting, Creative Concepts, UX Consulting, Project Management, Consumer Psychology

Experience: More than 25 years in digital marketing and collaboration with agencies in Slovakia, Austria, Germany, the United Kingdom, and the United States.

30 minutes. No strings attached

We’ll analyze your current settings, identify the biggest shortcomings, and show you specific ways to improve. Then the decision is up to you.

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