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How we digitally introduced the world to the first robotic agency
When Spinbotics, the company behind the Spinbot robotic arm, approached us to create their digital presentation, we were faced with an interesting challenge. How to present a technologically advanced product that solves the problem of labor shortages and automation of repetitive tasks in a way that would be understandable and attractive to potential customers from different countries?
At a time when online presence is crucial to the success of any company, it was imperative to create a solution that would not only effectively communicate the benefits of the product, but also appeal to the audience. We had to keep in mind that this was an innovative product with patented hardware module technology and proprietary software that needed to clearly explain its benefits and convince the market of its value.
Instead of a simple web presentation, we opted for a comprehensive approach. We created a completely new solution that combines all aspects of Spinbot’s presentation – from the initial introduction to the product, through a detailed explanation of its benefits, to contacting the company with an interest in cooperation.
We have implemented videos that allow potential customers to see the robotic arm in action and better understand its practical use. We also set up multilingual support with automatic language switching based on the user’s geolocation, ensuring that every visitor receives information in their preferred language without having to manually switch.
The entire solution was built on the WordPress content management system, which we adapted to the specific needs of the presentation of the technology product. We created custom templates and features that make it easy to update content and add new language versions. This resulted in an intuitive and flexible ecosystem where everything works in perfect harmony.
For potential Spinbotics customers, the whole process of familiarising themselves with the product has been greatly simplified.
No lengthy search for information, no complicated language switching. The visitor gets all the information they need quickly and efficiently, greatly increasing the likelihood of conversion and interest in the product.
The creation of the digital presentation has yielded significant results:
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