Designing a logo and corporate identity is one of the first things to think about after founding a company. Your logo is the visual flagship of your brand and your company will be identified by your customers through your logo. Therefore, the company logo should be unique, easy to remember and handily designed. It is especially true because it will most likely be used not only on your website or e-shop, but also on all your corporate and promotional visuals.
With more costly solutions the logo is also designed to capture the values, vision and mission of your company. By this, your visual identity and brand recognition are strengthened. When designing the logo, the company colors that are part of your corporate identity are also incorporated.
Properly designed corporate identity also helps your company in brand recognition, especially when running an advertising campaign. Brand recognition also has a psychological impact on a potential customer. When deciding between two similar brands, the customer tends to prefers the one they actually recognize.